Quick Response codes can enhance your marketing campaign in multiple ways — from increased engagement with your brand’s message to collecting consumer data such as their specific likes and interests — QR codes allow your consumers easy access to your brand’s message. QR codes, like other marketing tools, not only need to be well thought out and strategically placed on product packaging, direct mail pieces, Point-of-Purchase displays and print ads, but they also need to have valuable content in order for them to be beneficial to your brand’s marketing mix. A QR code is only as valuable as its...